Post by fullermj on Mar 13, 2008 12:09:36 GMT -4
ah yes, the Pinto. The clic grad school case of "what the hell not to do"
The rush of the Pinto from conception to production was a recipe for disaster. Many studies have been concluded by Mother Jones on Pinto accident reports which have revealed conclusively that if a Pinto being followed at over 30 miles per hour was hit by that following vehicle, the rear end of the car would buckle like an accordion, right up to the back seat. The tube leading to the gas-tank cap would be ripped away from the tank itself, and gas would immediately begin sloshing onto the road around the car. The buckled gas tank would be jammed up against the differential housing (the large bulge in the middle of the rear axle), which contains four sharp, protruding bolts likely to gash holes in the tank and spill still more gas. Now all that is needed is a spark from a cigarette, ignition, or scraping metal, and both cars would be engulfed in flames. If a Pinto was struck from behind at higher speed say, at 40 mph chances are very good that its doors would jam shut and its trapped passengers inside would burn to death.
The financial analysis that Ford conducted on the Pinto concluded that it was not cost-efficient to add an $11 per car cost in order to correct a flaw. Benefits derived from spending this amount of money were estimated to be $49.5 million. This estimate assumed that each death, which could be avoided, would be worth $200,000, that each major burn injury that could be avoided would be worth $67,000 and that an average repair cost of $700 per car involved in a rear end accident would be avoided. It further assumed that there would be 2,100 burned vehicles, 180 serious burn injuries, and 180 burn deaths in making this calculation. When the unit cost was spread out over the number of cars and light trucks which would be affected by the design change, at a cost of $11 per vehicle, the cost was calculated to be $137 million, much greater then the $49.5 million benefit. These figures, which describe the fatalities and injuries, are false. All independent experts estimate that for each person who dies by an auto fire, many more are left with charred hands, faces and limbs. This means that Ford’s 1:1 death to injury ratio is inaccurate and the costs for Ford’s settlements would have been much closer to the cost of implementing a solution to the problem. However, Ford’s "cost-benefit analysis," which places a dollar value on human life, said it wasn't profitable to make any changes to the car.
www.fordpinto.com/blowup.htm
Ford sucks. Buy Korean!
The rush of the Pinto from conception to production was a recipe for disaster. Many studies have been concluded by Mother Jones on Pinto accident reports which have revealed conclusively that if a Pinto being followed at over 30 miles per hour was hit by that following vehicle, the rear end of the car would buckle like an accordion, right up to the back seat. The tube leading to the gas-tank cap would be ripped away from the tank itself, and gas would immediately begin sloshing onto the road around the car. The buckled gas tank would be jammed up against the differential housing (the large bulge in the middle of the rear axle), which contains four sharp, protruding bolts likely to gash holes in the tank and spill still more gas. Now all that is needed is a spark from a cigarette, ignition, or scraping metal, and both cars would be engulfed in flames. If a Pinto was struck from behind at higher speed say, at 40 mph chances are very good that its doors would jam shut and its trapped passengers inside would burn to death.
The financial analysis that Ford conducted on the Pinto concluded that it was not cost-efficient to add an $11 per car cost in order to correct a flaw. Benefits derived from spending this amount of money were estimated to be $49.5 million. This estimate assumed that each death, which could be avoided, would be worth $200,000, that each major burn injury that could be avoided would be worth $67,000 and that an average repair cost of $700 per car involved in a rear end accident would be avoided. It further assumed that there would be 2,100 burned vehicles, 180 serious burn injuries, and 180 burn deaths in making this calculation. When the unit cost was spread out over the number of cars and light trucks which would be affected by the design change, at a cost of $11 per vehicle, the cost was calculated to be $137 million, much greater then the $49.5 million benefit. These figures, which describe the fatalities and injuries, are false. All independent experts estimate that for each person who dies by an auto fire, many more are left with charred hands, faces and limbs. This means that Ford’s 1:1 death to injury ratio is inaccurate and the costs for Ford’s settlements would have been much closer to the cost of implementing a solution to the problem. However, Ford’s "cost-benefit analysis," which places a dollar value on human life, said it wasn't profitable to make any changes to the car.
www.fordpinto.com/blowup.htm
Ford sucks. Buy Korean!